The Betting Gaming & Lotteries Commission (BGLC) is considering proposals to implement fresh regulations for the marketing and advertising of gambling and gambling related products in Jamaica.
The BGLC is aware that research conducted by gambling regulators in other parts of the world has shown a clear link between marketing and advertising and risk to customers. However, the Commission also recognizes that the type and level of risk will vary from jurisdiction to jurisdiction, so rules and controls applied need to be proportionate and relevant to gambling market in Jamaica.
Research recently commissioned by the BGLC has revealed that:
- Children and youth are aware of and engaging in gambling related activity to a greater extent and greater numbers than previously thought.
- Most of the awareness about gambling is as a direct result of marketing and advertising of gambling and gambling related products.
- An overwhelming majority of respondents are not fully aware of the risks related to gambling.
- There is a sentiment that marketing communications are misleading and do not highlight the risks related to gambling.
As such the Commission recently launched its Public Consultation on Gambling Advertising. The Consultation, in the form of an e-survey, is accessed online at www.bglcconsultation.com.
All stakeholders, including consumers, betting, gambling and lottery operators and members of the public are invited to share their views on these proposals.
The public may choose to respond to any or all the questions. All responses will be considered. Names of individuals or the organisations they are responding on behalf of, will be published on the Commission’s website as part of the published responses to this consultation.
In its commitment to transparency and accountability in the gambling sector, the BGLC is encouraging this widest possible participation from the respective groups before proposing and introducing new controls, to ensure that customers are better protected and the young not unduly exposed.
For further information please contact:
Manager, Corporate Affairs & Communication
Betting, Gaming & Lotteries Commission
78cef Hagley Park Rd, Kingston 10
Ph: (876) 630-1353; 224-2452